Merriam-Webster defines the word loyal as ‘unswerving in allegiance‘.
Loyalty is a characteristic that I probably have the most admiration for. It’s the rarest of gems. In current times, it’s more typical to encounter people in pursuit of “deals” and “bargains” than to find people who believe in the value of loyalty. I think the mistake we make is to think that we can “find” loyal people. I don’t think it’s a matter of finding loyalty in people, clients, or employees. I feel it’s more a matter of developing it together.
The idea is to build relationships based on trust and integrity. How do you do that, you ask?
Time, dedication, and care.
Let me give you an example…
I have been partnered with a vendor for over 6 years. I met Grant Young from ProVerify (a background screening company) when I was very green in the business. ProVerify, to this day, has consistently met my needs and help keep us compliant. They are always responsive, extremely customer service oriented and in the rare occasion a mistake is made-they step up and are accountable for their actions. No excuses, no lies, no drama. They simply and quickly provide a solution and an action plan to prevent similar issues from occurring. This open partnership is invaluable to me and is critical in ensuring my success with my business partners. The support I get from Grant and his knowledgeable team is a major contributing factor to not only mine and my teams success, but also to my clients.
I don’t know about you, but for me, it’s important when asking for a client to be loyal to me, I must first demonstrate my ability to be loyal as well.

